Regardless of the profession that you are in, you may need to find numerous leads to follow up with on a regular basis. After all, generating leads is a necessary step in the overall sales process. Lead generation can take a lot of time and effort, and because of this, you may be reviewing lead generation software to determine if this is a worthwhile investment to make. Each software program available has different features and therefore different benefits, but you will find that most programs have some of the same basic features. By understanding more about what these features are, you will be able to determine if the use of software is right for you as well as which program is the best option to use.